We started Pure Fitness in November 2016 with the vision of creating a space to empower our members to become their strongest healthiest and most confident self in a fun and supportive community.
This is our third gym, after starting with a Personal training studio in 2008 before a larger group based training facility we have learnt a lot from the journey.
Over our years in the fitness industry we have seen fads come and go, both in fitness and nutrition. We have worked hard at fine tuning our training, taking time to learn from industry leaders such as FMA Strength Institute which has allowed us to grow both personally and professionally. We have learnt how to develop a model that allows us to focus on clients individual needs as well as managing their recovery. We also take into account the stresses our clients have outside the gym such as work pressure, family life etc.. and how it affects recovery.
With Pure Fitness we wanted to create a program that basically injury proofs our members. We do this by paying close attention to recovery as well as smart programming, which ultimately makes you stronger. We also love to teach our clients how to self parent and take control of their stress levels and recovery, having clients understand what they need to do as well as teaching them proper technique for their body, gives them the confidence they need to be in control of their own health and well being.
Our initial assessment process has changed over the years the more we learn about people the more in-depth our process has become, understanding why people fail, and fall back into bad habits or get injured and lose motivation.
Part of our assessment is understanding our clients history of injury past and present and do a full assessment of their movement patterns so we can tailor exercises to suit how their body moves in order to help prevent injury. It is not uncommon for clients to come to us in pain so teaching them to move without pain is of high importance to us. We not only look at how they move but how they see themselves and the mindset behind why they are not where they want to be.
We care about every individual client, we are here to help our clients achieve and maintain their goals, we take our time to build the foundations so our clients can enjoy the process and not dread going to the gym but instead making it a lifestyle change. Not something they will do for 6 weeks and then go back to their old habits.
We are passionate and proud of what we have created at Pure Fitness and love helping people become the best versions of themselves while we continue to grow and improve ourselves.
Sally and Tristan